This magazine is called "NEO". This magazine targets
the audience of Japanese Anime and Manga or Asian film fans of any gender. This
is unique since NEO is the only UK Anime, Manga and Asian film magazine.
The masthead of this magazine is always the same apart from various
colour changes in each issue released. The colours remain bold and simple and
so it’s easy to catch the eye of readers. The main cover line is "Bumper
coverage! Characters & Story Arcs Bleach". This will attract the main
target audience because it is a popular Anime and Manga. The cover line is
showing that the main article inside is about "Bleach". It makes you
want to read it since it might tell you more about the anime and the backdrop
of the storyline.
Also there are a lot of other cover lines which are not the
main attraction. These are “Sell Lines” and they are there to sell information
about the inside articles e.g. "MCM Expo Cosplay. NEO's winners revealed!”
The font used on the magazine cover is Sans Serif. This is
basic text which makes the magazine more informal which makes it easier to read
unlike a newspaper which uses Serif which is used in formal newspapers. Also
another font used is Japanese Writing. This targets the main audience of Anime
and Manga fans because it originates from Japan. The main colours used on this issue are yellow, white and orange.
These bright colours attract the reader. The orange links to the anime
"Bleach" because the main character has orange hair which every fan
will recognise. Also the word "Bleach" is large to emphasise what the
magazine is about this issue.
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